Sprout worked with Commcan to develop a unique brand for their budding MA-based dispensary. The project started with Founder & CEO Marc Rosenfeld giving us a tour of their 60,000 square-foot grow facility, which was then in the process of being built. Sprout wanted the brand to represent the fusion of modern technology and traditional agricultural practices, which is exactly how Commcan’s facility operates. We also wanted the logo to represent the simplicity and integrity of Commcan’s organic ingredients and processes, so we kept the form simple and clean. The icon is also a slight nod to the science behind growing cannabis, with the hexagonal shape representing a portion of the THC molecule and the diagonal lines alluding to a microscopic view of a leaf.