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NXT
NXT

For NXT, Sprout designed a groundbreaking package with an integrated LED to attract attention in crowded retail environments. The award-winning design enabled NXT to save money on marketing costs while showcasing an innovative take on in-store merchandising.

NXT is a new men’s shave regimen containing face wash, shave cream, after shave, and moisturizer. As the NXT brand did not have the advertising budget to support a national campaign, a pulsating LED was placed in the bottom of each vessel. This LED lights up the package like a lava lamp once every 15 seconds, inviting customers to pick them up at the store level, mitigating the need for conventional promotions.
The vessel itself was designed in an intriguing triangular package that contained a small PCB, AAA batteries, the LED, and a rocker switch. The rocker switch would turn the bottle on when rotated 180 degrees after being removed from its shipping carton. This product garnered numerous awards and has been featured on numerous websites, blogs, and periodicals for its innovation, design, and groundbreaking store-level advertising.

 

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CREDITS:
GRAPHIC DESIGN: LUCAS IRWIN
INNOVATING SHAVE GEL THAT LIGHTS UP
LOGO AND VISUAL DESIGN
FULL FAMILY OF PRODUCTS
CUSTOM POINT OF PURCHASE DISPLAY
LIGHT UP YOUR SHAVING EXPERIENCE
COUNTER TOP POINT OF PURCHASE DISPLAY
DIGITAL EXPERIENCE
TESTIMONIALS

“SPROUT has a keen sense of design and style that couples uniquely with Personal Grooming  & CPG products to help create brands and products that are both visually appealing and commercially viable.”

– Jamie Leventhal EVP/Founder, Clio Inc.

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