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WOO SPORTS

Sprout teamed up with WOO SPORTS to realize their concept for a tiny, waterproof motion sensor for action sports. The data from the sensor can be transferred via Bluetooth through the free WOO Kite app and shared through social media. We handled the product design, packaging, UI/UX, and brand design.

Developed by an international team of entrepreneurial, innovators who live and breathe Action Sports, the WOO is an action sports motion sensor designed to capture your kiteboarding activity and experience. Attach the WOO to your board and start tracking your jump height, airtime, and landing G-Force and more.

Inspired by our passion and excitement for Action Sports, Sprout crafted a robust, dynamic and iconic form around the WOO. The design needed to be shockproof, waterproof, corrosion-resistant, unobtrusive and easy to use. For the mount we created an open truss system allowing water, snow, sand and small debris to pass through easily. The USB charging dongle was designed to be tethered to your car’s USB outlet or a laptop. All components were designed to accommodate co-branding opportunities through a customizable color, material and finish strategy for upcoming limited editions and collaborations with teams, brands and athletes. SPROUT also collaborated with their long-time partners Adam & Co., and Tact to dial in the product design, branding, packaging, user interface & manufacturing.

WOO unveiled their product in front of a sold-out crowd at TechStars Boston 2014 Demo Day, and will be made their initial market entry with Best Kiteboarding. To date WOO has been the tool of measurement used at the 2015 Red Bull King of The Air, in Cape Town, South Africa as well as the Red Bull Megaloop in the Netherlands. They have raised 3.6million in seed funding. The WOO is poised to redefine the way action sports are played and experienced around the world, and we couldn’t be more stoked! Follow them on www.woosports.com

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CREDITS:
GRAPHIC DESIGN: ADAM LARSON
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WICKED GOOD DESIGN - DESIGNED IN BOSTON
PRODUCT DESIGN - WOO, CHARGER + DOCK
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what's Inside
NOW AVAILABLE ON THE APP STORE
SYNC WOO TO APP
TRACK EVERY JUMP
CHALLENGE THE WORLD
SHARE YOUR SESSION
DOWNLOAD TODAY ON THE APP STORE
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RETAIL PACKAGE DESIGN
CASE PACK - POINT OF PURCHASE DISPLAY
UNBOXING
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PRODUCT DESIGN - PHASE 0 - IMMERSION
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PRODUCT DESIGN - PHASE 1 - CONCEPT GENERATION
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PRODUCT DESIGN - PHASE 2 - CONCEPT REFINEMENT
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3D PRINTED PROTOTYPES
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PRODUCT DESIGN - PHASE 3 - DEVELOPMENT
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PACKAGING DESIGN - PHASE 1 - CONCEPT GENERATION
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PACKAGING DESIGN - PHASE 2 - CONCEPT REFINEMENT
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TESTIMONIAL
“Working with Jordan and the crew at SPROUT is fantastic.  They get stuff done quickly and really well.  They pour a lot of passion into the work they do, which is why the work delivered has that touch of excellence, beauty and art that is hard to find and define.  Beyond that, Jordan knows how to work with startups.  You won’t ever find yourself pushing them to get stuff done quicker, but in contrast, Jordan will push you and your team to keep the needle moving and deliver on time.  Most importantly, they’re wicked cool people to work with.”
– Leo Koenig // CEO & Co-Founder // Woo Sports
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