Announcing the Launch of Sprout Viz
We are excited to start the new year by unveiling our next Sprout business venture, Sprout Viz.
Sprout Viz creates high resolution, photorealistic, computer-generated imagery (CGI) and animations. The agency draws on over 20 years of experience to provide an array of services ranging from 3D CAD creation to virtual reality and beyond. Whether “the ask” is product renderings for Amazon Marketplace or custom animation for a keynote presentation, we produce imagery that tells a company’s story in ways that equip its brands to excel in our digital future.
Viz connects industry-leading artists with the smartest-available technology to activate marketing briefs with high-quality content responsive to fast-moving needs. We combine the diligence of a boutique creative agency, the expertise and speed of a production house, and the agility and insight of a technology startup in a single creative force.
Our client portfolio ranges from Fortune 100 brands to startups. It serves industries from medical to transportation and manages assets from products to packaging. All utilize CGI to save time and money over traditional photography, which has become even more costly and difficult to execute amid the changes to all our businesses by COVID-19.
With 62 percent of consumers reporting that they now shop online more than they did pre-pandemic, marketers have registered an even more dramatic shift to e-commerce. The uptick has sparked the need for strategies that thoughtfully respond to this new low-touch economy. CGI can help companies visualize compelling product-as-hero stories more quickly and affordably than ever.
“In the last two years, we have seen an explosion in CGI-related projects,” says Jordan Nollman, CEO of Sprout Viz. “To cater to this growing demand,” he explained, “we analyzed the trends, built a state-of-the-art render farm and data center, and stacked our team with world-class talent.” While the idea for Sprout Viz had been under development prior to the pandemic as a natural extension of Sprout Studios’ consulting work, the impact of the virus accelerated its launch.
The team will be led by Head of Visualization, Jack O’Farrell, who has been instrumental in building this business over the past two years. “We’ve been preparing for this for a while now and it’s great to see things in action. There’s a real shift in favor of digital visualization underway. It’s exciting to provide services that help our clients acclimate to this shift,” said O’Farrell.
CGI allows for real-time updates to lighting, composition, color, material, and so on without the complications of traditional photography. “Virtual photoshoots give us endless possibilities, including the opportunity to place someone’s product in an unimaginable scene,” O’Farrell explained.
We are thrilled about the launch of Sprout Viz, and we hope you are too!
To learn more about our four-step visualization process and the benefits of CGI, visit SproutViz.com. For all the latest Sprout Viz-related updates, follow us on social media.
Looking to learn more about current visualization trends or to discuss how we can help you make the jump to digital? Contact us to get the conversation started.