Clio Palmperfect
Services
Strategy
Product
Branding
Packaging
Everyday Wonderful
Building a global franchise for female grooming products.
Over a relationship spanning 10 years, Sprout has partnered with Clio to design and develop a full line of women’s grooming products for its Palmperfect® brand. The Palmperfect Classic is now the world’s #1 selling electric shaver for women with over 25 million units creating buzz worldwide. While the design voice targets teen and preteen girls, Palmperfect products resonate with female customers of all ages. They are a mainstay in every major retailer in the US and over 40 countries globally.
More on the Project
The Palmperfect Classic is the world’s #1 selling electric shaver for women with over 25 million sold to date. Over the last 10 years, Sprout has partnered with Clio designs to design and develop a comprehensive range of affordable women’s grooming products under the Palmperfect brand.
While the core demographic is teen and preteen girls, Palmperfect products have also captured the point of view of other female customers ranging from moms to grandmothers and can be found in every major retailer in the US and over 40 countries globally. The soft, playful, and feminine forms of the Palmperfect line make it easily recognizable at the store level. We also built in a level of modularity and customizability that allows us to update the graphic “look and feel” seasonally. The branding, packaging, product, and graphic design convey a sense of unparalleled lifestyle, personality, and youthfulness not delivered by other electric shave brands.
Graphics: Allison Mccarthy
