While the core demographic is teen and preteen girls, Palmperfect products have also captured the point of view of other female customers ranging from moms to grandmothers and can be found in every major retailer in the US and over 40 countries globally. The soft, playful, and feminine forms of the Palmperfect line make it easily recognizable at the store level. We also built in a level of modularity and customizability that allows us to update the graphic “look and feel” seasonally. The branding, packaging, product, and graphic design convey a sense of unparalleled lifestyle, personality, and youthfulness not delivered by other electric shave brands.

Graphics: Allison Mccarthy