Sprout partnered with graphic artist Tristan Eaton to create bold structural packaging for a line of beauty products. The DEFEND brand is known for its edgy stance and style, and the DEFEND Beauty line had to be daring and gorgeous to match.
DEFEND Beauty is an extension of French brand DEFEND PARIS and adheres to the brand’s philosophy of fashion with a cause. With the core values of human rights, fashion, and freedom, DEFEND uses an AK-47 in its iconography, a metaphor that their ideals are under attack.