Funded by a National Science Foundation Grant, Stephanie Rowe founded Joulez to foster young girls’ skills in science, technology, engineering, art and math (STEAM) to reverse the discouraging trend of fewer women receiving technical degrees and pursuing STEAM careers.

Sprout partnered with Joulez to develop a full product line of fashionable, programmable, and IoT-connected room decor building kits, giving tween girls a medium to learn STEAM skills while expressing their creativity. We delivered the industrial design, design engineering, and prototyping for the product offering including a butterfly lamp kit that introduces coding and elementary electronics alongside arts and crafts.