Keeping an iconic product relevant in mass channels.
The Mr. Coffee franchise has been providing the world with versatile and affordable coffee makers for generations. For the past two years, Sprout has been percolating new models, four in all, for the brand’s steward, Jarden Consumer Solutions. Our work combines Mr. Coffee’s legacy elan with new features and benefits that perennially animate this category. It is a savory blend where distinctive design details are readily transferable across SKUs and price points to support line resets.