Defining a brand voice for an audio fashion brand.
Sprout collaborated with Adam Larson of Adam&Co. to create a product and packaging platform for the Stellé Audio portfolio. The elegant, fashion-forward product design language Sprout created conceals Bluetooth speakers in clutches and other accessories that read as personal accouterments rather than consumer audio gear. Product and packaging variants support the business strategy to engage customers from Saks to Fred Seigel and celebrate limited edition offers from designers like Rebecca Minkoff.
More on the Project
In collaboration with Adam&Co’s Adam Larson, Sprout was tasked with creating a cohesive packaging system for the Stellé Audio’s line of fashion-focused Bluetooth speakers. Using high fidelity studio photography, we customized each box design to match the material and detailing of the clutch itself, providing a luxurious shelf presence at high-end retailers like Saks Fifth Avenue, Nordstroms, and Fred Siegel. Sprout also worked on the art direction for the photography, co-branding the limited edition Rebecca Minkoff clutches along with all marketing and sales materials.
Listen to music, dance to your own tunes, host a conference call, or talk to a friend; with an intuitive user interface, the Clutch pairs wirelessly to any Bluetooth device. This fashionable audio system comes in multiple colors to suit your style and personality and includes a removable chain-link strap, making it easy to carry when you’re on the go.