CGI Vs. Traditional Photography: Exploring 3D Product Rendering for E-commerce
In today’s crowded and competitive digital marketplace, visuals play a crucial role in capturing the attention of potential customers. Captivating imagery can make or break a sale, especially for e-commerce retailers. Many businesses are now turning to photorealistic 3D product rendering to enhance their online presence and boost their sales.
In this article, we delve into the practical considerations and potential challenges for companies adopting CGI, as well as the Sprout process for project success.
Benefits of 3D Product Rendering for E-commerce Retailers
Increase Profit: Companies adopting CGI have experienced up to a 40% higher online conversion rate and up to a 30% lift in average sales prices when using 3D models to replace static 2D images. Brands also report up to an 80% reduction in returns after using 3D visualization. These statistics indicate that investing in high-quality visuals can lead to significant business growth. From hero images that can stop shoppers mid-scroll, to detailed views that communicate differentiated features and quality, CGI helps to close that sale.
Save Time & Money: Product marketing relies on accurate imagery to drive storytelling. But traditional photography is expensive (and exhausting) — from transporting products and coordinating staff to renting a studio, equipment, and photographer. It is also risky — when the final product is delayed or the first articles have blemishes that require retouching, timelines and budgets suffer. CGI reduces those risks. Modifying digital images is a much more cost-effective process than re-shooting an entire campaign and creating complex environments and in-context imagery can be achieved at a fraction of the cost and time.
Augment the Product Development Process: Our clients use CGI to evaluate the ROI of product features before tooling or to measure market interest by segment or by SKU so that forecasts for overall volume match demand. With product renderings, retailers can A/B test and evaluate different imagery to gauge customer response, determine what drives conversions, and adapt to those results in real-time. Insights can help fine-tune an offer prior to production and creative teams are free to explore alternate product configurations, designs, styles, color schemes, textures, and backgrounds.
Build Once, Use Often: Digital assets can be used indefinitely across multiple mediums from your website and social media, to marketing collateral or on packaging. Once set up, the ability to change angles, lighting, and environments to keep content fresh is unsurpassed. Additionally, you can create scenarios that would be impossible (or at least, extremely difficult and expensive) with traditional photography. Your digital library will include props and environments to compose ownable scenes unique to your brand, over and over again.