Service Offerings
Design Research Services
Data-driven decision making. Develop better products, services, and experiences with design research led by our diverse team of creative problem solvers.
What We Do
How Our Design Research Services Work
With a proven track record of growing businesses, our diverse team of creative problem solvers conducts design research and develops design strategy that bridges the gap between the business of design and the design of business. Good research doesn’t just end with data; it ends with a product that users love, want, and need.
01
Market Research
Market research is a fundamental component of a successful business strategy and a major factor in maintaining competitiveness. After acquiring a deep understanding of your goals, our design research firm works to define your target market and determine the most effective way to reach them. By combining qualitative and quantitative research methods, we gather valuable insights into market trends, customer behaviors, and industry dynamics. Our analysis identifies opportunities and challenges, informing strategic decisions that enhance your market positioning and drive business growth.
02
Competitive Analysis
An understanding of the current state of the industry, the competition, and gaps in the market facilitates cost-effective product development, smarter resource allocation, and feature prioritization. Our competitive analysis services provide a comprehensive overview of your competitors’ strengths, weaknesses, strategies, and market positioning to identify opportunities for differentiation. By leveraging these insights, we help you refine your own strategy, optimize your offerings, and stay ahead of industry trends.
03
Trend Reports
Conducting trend analysis acts as a window into the future demands of users. Knowing how the needs, behavior, and expectations of users will evolve guides the research and development of products and services that cater to those needs. Staying ahead of industry trends is essential for maintaining a competitive edge and driving innovation. Our design team provides in-depth analysis and insights into the latest market developments, emerging technologies, and consumer behaviors. By identifying and interpreting key trends, we help you anticipate changes and adapt your strategies accordingly.
Capabilities
Our design research firm applies the tactical thinking of a business strategy to the needs of a target market to guide the development of products, services, and experiences. Through a variety of human-centered and data-driven research methods we identify your target customer and their needs and behavior to produce actionable insights.
Among Our Clients
Featured Work
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Guided Breathing Coach
Turning research into relief–one breath at a time.
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Shopping Experience
Repackaging packing supplies for the Home Depot.
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NXT Product Portfolio
Developing a line of tech products for Staples’ private-label portfolio.
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Immunotherapy Bioprocessing Device
Translating complex lab science into a patient-ready therapy system.
Why Choose Sprout
Wicked Good Service
At Sprout, we operate differently from other design firms, providing a wicked good experience at every step. Dedicated project management ensures clear communication, smooth collaboration, and on-time delivery.
Actionable Insights
We deliver more than data. We uncover actionable insights that lead to better products, stronger brands, and improved business outcomes.
Deep Breadth
With a portfolio spanning 90+ corporations and 40+ startups, our design research team brings deep, cross-industry expertise to every engagement.
All-Inclusive Solutions
In addition to design research, our multidisciplinary team offers a variety of innovation solutions to take your ideas from concept to launch.
Flexible Approach
We understand the need for flexibility as design research often reveals insights that require a strategic pivot. Our team is adaptable and ready to adjust plans to align with new findings and opportunities.
Custom Workflows
No one-size-fits-all approach here. We tailor our research methods and workflow process to fit your goals, audience, and industry.
Our Process
With a proven track record of growing businesses, our diverse team of creative problem solvers conducts design research and develops a design strategy that bridges the gap between the business of design and the design of business. Our research services don’t just end with data; we deliver actionable insights that lead to better products, stronger brands, and improved business outcomes.
Phases
Phase 01 
Examine
From design research to packaging or product design, every project at Sprout starts by understanding our client’s vision. We immerse ourselves in your specific needs and analyze challenges and opportunities to identify clear objectives and measurable goals.
Phase 02 Explore
No idea is left behind. In this phase, we work to generate the maximum amount of ideas possible to reach the meeting point between what’s valuable for your customers and what’s profitable for your business. We often develop competitive analysis to gain remarkable insight and identify gaps in the market.
Phase 03 Expand
After bringing everything to the table, we pinpoint which direction(s) to pursue into the next phase. Communication and collaboration between our designers and clients is key to clearly defining the most impactful and user-centered solution(s).
Phase 04 Extract
Focus is now directed on fine-tuning. Each minute detail of the project is analyzed to ensure all decisions are data-driven and goal-oriented.
Phase 05Execute
Our team remains available and involved until your project is complete. At this point, our product design or visual design teams are often engaged to move projects forward based on the insights uncovered.
