Sell the idea with product concept renderings to support the design and development process prior to manufacture — inform design selection, guide decision-making, and equip team members to promote the concepts to those who need to share the vision.
/ What We Do
Boston-Based 3D Product Rendering Services
Our diverse team of creative problem solvers helps clients define a visual brand language for their digital assets that will increase customer engagement, encourage purchase confidence, and stand out in a crowded digital economy. Based in Boston, the heart of the USA’s innovation hub, we bring a unique blend of creativity and expertise to every project.
We offer a wide array of services ranging from 3D CAD creation to high-resolution, photorealistic rendering and animations. Whether it’s images for Amazon’s online marketplace or an animation for a keynote presentation, our designers help clients visualize what’s needed to get the job done.
3D Product Rendering
Sprout has worked on the forefront of CGI for over a decade. Our designers are skilled in a variety of CAD and rendering software to deliver dynamic 3D product renderings. As our core business is the Industrial Design of consumer products, we are experts in creating photorealistic representations of your products, infusing each image with impeccable detail and visual fidelity. Recognizing the nuanced influence of a captivating hero image, our designers create visual assets that surpass industry standards and stand out in the competitive landscape.
Explore Rendering
3D Product Animation
With 3D product animation, your products aren’t just seen, they’re experienced. Sprout specializes in dynamic, photorealistic animations that breathe life into your products. By highlighting detailed features, functionality, and real-world use cases, 3D animation helps consumers connect with your product in ways that static imagery simply can’t. It accelerates the path to purchase by answering questions before they’re asked—reducing friction, building trust, and elevating the overall customer experience. The result? Faster decisions, stronger brand recall, and greater sales impact.
Explore Animation
3D Product Configurators
3D product configurators empower customers to explore a product and discover, interact with, and purchase the features that matter the most to them. Providing a realistic preview of the product they are buying helps customers reach a buying decision faster, results in more informed purchasing decisions, and reduces the probability of returning products. Allowing users to virtually tailor a product to their needs also minimizes the need for a stacked inventory, saving you costs on supply, production, and storage.
Explore Configurators
Digital Twins
Digital twin technology brings your products to life before they ever hit production. As hyper-realistic virtual replicas, they go beyond traditional CGI to simulate real-world performance, accelerate feedback loops, and support faster decision-making. Sprout uses digital twin technology to help teams visualize, iterate, and optimize products in a fully digital environment. From design reviews to marketing prep, digital twins reduce the need for physical prototypes, align cross-functional teams, and set the stage for smarter, faster product launches.
Explore Digital Twins
What Our Clients
Are Saying
/ Our Process
Asset Evaluation
Phase 1
Our process starts by assessing the client’s existing 3D CAD files and a physical material reference. If CAD files are not available we can create them from scratch.
Studio Setup
Phase 2
Once the CAD files are reviewed and approved, we develop lighting and layouts for the imagery and/or animations, with client feedback along the way.
Material Refinement
Phase 3
Next, we dial in the desired material finish for each image or animation using physical references or color, material, and finish (CMF) documentation.
Rendering Approval
Phase 4
The First-in-Series (FIS) and subsequent rounds of revisions bring us to a high-fidelity image or animation that can be rendered in or out of context, depending on the desired use case.
Benefits of Product Rendering
Design Visualization
Product Storytelling
Using visualization assets to tell the product story, we develop a range of imagery including contextual renderings, technical illustrations, exploded views, 3D animations, instructional videos, sales collateral, interactive product tours and more.
Enterprise Support
We have defined best practices and visualization techniques to support the asset creation and management of expansive enterprise portfolios for companies creating digital libraries from legacy assets, as well as those developing native digital assets.
Expediency
We can begin the process of creating all of the packaging, print collateral, and online assets needed to sell and market a product, while still in the engineering and manufacturing stage.
Cost Efficiency
Studio shoots often involve elaborate setups and special requirements based on product sizes and variations — logistics that escalate when shooting multiple SKUs and variants.
Control
Live-edits and real-time art direction ensure client engagement throughout the process. As we adjust perspective, composition, lighting, and so on along the way, you provide feedback just as if you were in a photography studio with us.
