Sprout teamed up with Atlantic Medicinal Partners, also known as AMP, to develop a refined brand for their first dispensary in Fitchburg, MA. AMP wanted to convey a sense of sophistication through a modern logomark with a minimalist color palette. With this info in mind, we went ahead and created a brand where wordmark meets logotype, and ultimately generated a sleek reference to the cannabis leaf. This refined branding easily allows individual symbols to communicate the message, while staying true to the original idea of remaining abstract and contemporary.