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Design Research & Strategy Services

Data-driven decision making. Develop better products, services and experiences with research and strategy led by our diverse team of creative problem solvers.

/ What We Do

How Our Design Research & Strategy Services Work

With a proven track record of growing businesses, our diverse team of creative problem solvers conduct design research and develop design strategy that bridges the gap between the business of design and the design of business. Good research doesn’t just end with data; it ends with a product that users love, want and need.

 

 

Market Research

Market Research

After acquiring a deep understanding of your goals, our design research firm will work to define your target market, who they are and how to reach them. Market research is a fundamental component of a successful business strategy and a major factor in maintaining competitiveness.

Product Marketing Strategy

Product Marketing Strategy

A successful product marketing strategy should integrate research and design strategy with the product life cycle, informing how you market your product from development to growth. This overall go-to-market (GTM) strategy will serve as a road map for how you position, price and promote your product in the target market.

Digital & Brand Strategy

Digital & Brand Strategy

Your brand is more than your logo — it's the entire experience your customers have with your company. We help clients pinpoint emerging opportunities, find unexpected value, and create new customers by harnessing the full power of digital media to showcase brands and services.

/ Case Studies

01 / 06

Staples

10 years of design, research and strategy for an office products megabrand

Digital • Environmental • Packaging • Product • Strategy

/ Case Studies

02 / 06

Duxiana

Our design strategy for better sleep

Digital • Product • Strategy

/ Case Studies

03 / 06

Draper

The design strategy behind three world-changing products

Branding • Product • Strategy

/ Case Studies

04 / 06

CVS Breathing Coach

Developing new product solutions and strategy for America’s largest drugstore chain

Product • Strategy • Visualization

/ Case Studies

05 / 06

Pakt

How we crowdfunded $2 million for a cult-favorite travel bag

Branding • Packaging • Product • Strategy

/ Case Studies

06 / 06

Honda

The R&D behind custom software for one of the world’s biggest automakers

Digital • Strategy

Staples

10 years of design, research and strategy for an office products megabrand

Digital • Environmental • Packaging • Product • Strategy
Staples Swiss Army knife CAD Render by Sprout Studios

Duxiana

Our design strategy for better sleep

Digital • Product • Strategy

Draper

The design strategy behind three world-changing products

Branding • Product • Strategy
Draper logo at office mockup

CVS Breathing Coach

Developing new product solutions and strategy for America’s largest drugstore chain

Product • Strategy • Visualization

Pakt

How we crowdfunded $2 million for a cult-favorite travel bag

Branding • Packaging • Product • Strategy

Honda

The R&D behind custom software for one of the world’s biggest automakers

Digital • Strategy

/ Featured Services

Our Services

As a multidisciplinary design agency, we work with a diverse and growing number of clients from startups to Fortune 500 companies to conduct design research and develop data-driven strategy for products, services and experiences.

Competitive Analysis

Competitive Analysis

An understanding of the current state of the industry, the competition and gaps in the market facilitates cost-effective product development, smarter resource allocation and feature prioritization. A user experience (UX) competitive analysis helps create products and experiences that create value.

Product Viability 
& Positioning

Product Viability 
& Positioning

It is crucial to determine where your product fits into the market and how to position its unique features to a target audience. Evaluating product viability will define your value proposition and determine whether your product has commercial potential.

Trend Reports

Trend Reports

Conducting trend analysis acts as a window into the future demands of users. Knowing how the needs, behavior and expectations of users will evolve, will lead research and development of products and services that cater to those needs and expectations.

User Personas

User Personas

Product design research should include the development of well-defined user personas to identify the needs, goals and behavior patterns of your target audience. Understanding exactly who you’re designing for is fundamental to creating exceptional products.

Storyboarding

Storyboarding

A storyboard serves as a visual guide that maps the production process of your project — which saves time and money by forcing teams to think through every step of a project. A comprehensive storyboard helps get buy-in from stakeholders and streamline production.

Journey Mapping

Journey Mapping

A customer journey map (CJM) visualizes how your customers achieve key tasks and will help you deeply understand every aspect of your users’ experience to identify insights that boost conversions, customer satisfaction and retention — and keep up with your competitors.

Messaging & Marketing

Messaging & Marketing

When developing your design strategy, it is key to integrate how you position yourself in the market and communicate with your audience. This strategy will identify how to highlight your unique value proposition and influence all communication with your customers, from in-store signage to print advertising to your digital presence.

Campaign Development

Campaign Development

The secret to launching a successful crowdfunding campaign involves investing heavily in pre-campaign preparation. Our team will guide you through the campaign development process to hone your target message and create a road map for asset creation.

Social Media Toolkit

Social Media Toolkit

In today’s digital world, your online presence is an essential component of your marketing strategy. When developing a social media toolkit, we consider the values and interests of your audience to design visuals and interactive elements that strategically capture their attention.

/ Our Process

Examine

Phase 1

From product design research to packaging or branding, every project at Sprout starts by understanding our client’s vision. We immerse ourselves into your specific needs and analyze challenges and opportunities to identify clear objectives and measurable goals.

Explore

Phase 2

No idea is left behind. In this phase, we work to generate the maximum amount of ideas possible to reach the meeting point between what’s valuable for your customers, and what’s profitable for your business. We often design competitive analysis to gain remarkable insight and identify gaps in the market.

Expand

Phase 3

After bringing everything to the table, we pinpoint which direction(s) to pursue into the next phase. Communication and collaboration between our designers and clients is key to clearly defining the most impactful and user-centered solution(s).

Extract

Phase 4

Focus is now directed on fine-tuning. Each minute detail of the project is analyzed to ensure all decisions are data-driven and goal-oriented.

Execute

Phase 5

Our team remains available and involved until your project is complete. At this point, our product design or visual design teams are often engaged to move projects forward based on the strategy developed.

What Our Clients 
Are Saying

​​“I’ve had the pleasure of working with Sprout on several products and packaging design projects. They’re collaborative and responsive to our evolving design needs. I admire their passion and ability to adapt and deliver quality work, regardless of the type of design challenge we throw at them.”

Logan Steinfeld

Senior Manager of Product Design, Staples

“Awesome to work with. Easy to communicate with, responsive with next iterations, and beautiful work.”

Malcolm Fontier

Founder & CEO, Pakt Bags

​​“Jordan and his team obsessed over every detail of Pawscout from the design, packaging, and production of the actual device to the website and application. They accepted no compromises until every aspect of the product was perfect.”

Andrea Chavez

Founder, Pawscout

Why Choose Sprout?

Wicked Good Service

Our “Wicked Good” mantra extends to the service we provide our clients as a design research firm.

Flexible

We understand the need for flexibility as product design research often reveals insight that leads to a pivot in strategy and planning.

Deep Breadth

Our design research team has a deep portfolio of 90+ corporations and 40+ startups, for a diverse range of projects.

All-Inclusive Solutions

In addition to research and design strategy, our multidisciplinary team offers all-inclusive solutions to take your ideas from
concept to launch.

Outstanding Communication

A project manager will be in constant communication to keep your team connected to each phase of the process with our design research and branding strategy firm.

Detail Oriented

The process of conducting product market research and competitive analysis requires a keen eye for details to decode the insights behind the data.

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