This vehicle is connected via Bluetooth to the user’s smartphone and allows for complete integration between the bike, the rider, and the brand. We were charged with branding, UI/UX, and interaction design of the product and peripherals.  Millennials expect seamless integration between technology and their lifestyle. By giving them a means of movement that also reflects their individuality, as well as a vehicle that provides access to their physical social networks, we hope to encourage a new paradigm in personal transportation.

We spent a lot of time building out the architecture of the app, planning out the interactions between the driving and non-driving states. It was just as important to ensure solid brand alignment and social engagement when not riding the vehicle as it was to create strong, distraction-free communication during vehicle operation.