Long time partner Soldier Unlimited approached Sprout Viz to create a collection of assets for the pre-launch marketing of the Kane “Revive” shoe. High-quality digital assets help jump start a launch campaign prior to the availability of products or photo-ready prototypes.
Working closely with the Kane team, we defined a distinctive visual style for the Revive story. Since baseline CAD models were already in place, our visualization designers hit the ground running. First, the Revive geometry was edited based on the CAD data to get it render ready. Then we translated high-resolution images of shoe materials into digital textures. Finally, we developed a spectrum of colorways to convey the different energy levels Soldier envisioned for the Revive experience.
We delivered a range of assets that accelerated pre-launch marketing efforts, and defined a visual brand language that became a signature style for the Kane brand.