Sell the idea with product concept renderings to support the design and development process prior to manufacture — inform design selection, guide decision-making, and equip team members to promote the concepts to those who need to share the vision.
Product Rendering Services
Award-winning product rendering services. Our photorealistic renderings and animations are designed to boost sales and enhance customer engagement, showcasing your products in stunning detail and realism.
/ What We Do
Boston-Based 3D Product Rendering Services
Our diverse team of creative problem solvers helps clients define a visual brand language for their digital assets that will increase customer engagement, encourage purchase confidence, and stand out in a crowded digital economy. Based in Boston, the heart of the USA’s innovation hub, we bring a unique blend of creativity and expertise to every project.
We offer a wide array of services ranging from 3D CAD creation to high-resolution, photorealistic rendering and animations. Whether it’s images for Amazon’s online marketplace or an animation for a keynote presentation, our designers help clients visualize what’s needed to get the job done.
3D Product Rendering
Sprout has worked on the forefront of CGI for over a decade. Our designers are skilled in a variety of CAD and rendering software to deliver dynamic 3D product renderings. As our core business is the Industrial Design of consumer products, we are experts in creating photorealistic representations of your products, infusing each image with impeccable detail and visual fidelity. Recognizing the nuanced influence of a captivating hero image, our designers create visual assets that surpass industry standards and stand out in the competitive landscape.
3D Product Animation
With 3D product animation, your products aren’t just seen – they’re experienced. Sprout specializes in dynamic animations that breathe life into your products, offering an immersive experience and enabling consumers to better understand your product’s features, functionality, and unique value proposition. Whether you operate in the industrial, construction, or consumer sectors, our 3D animation services are tailored to meet your specific needs. From marketing campaigns to instructional videos and commercial presentations, 3D animation serves as a powerful tool to communicate your message effectively.
360-Degree Interactive Images
Statistics reveal that customers engage with 360-degree images approximately three times longer than static images. By providing customers with the ability to explore your product from every angle, you not only instill confidence in their purchase decision but also prolong their time on your page contributing to a gradual boost in SEO. The result? Heightened buyer confidence and a differentiated shopping experience that sets your brand apart in the competitive e-commerce landscape.
/ Featured Services
Our Services
We work in a diverse and growing number of industries ranging from from architecture and transportation to product and packaging, for clients from startups to Fortune 100 brands.
Product Storytelling
In order to successfully promote, train, and support a product in the post-design phase, a Product Story or narrative needs to be established. We accomplish this by producing a wide array of communication touch points including: contextual renderings, technical illustrations, exploded views, marketing animations, instructional videos, sales collateral, interactive product tours and more.
Product Configurator
3D product configurators empower customers to explore a product and discover, interact with, and purchase the features that matter the most to them. Providing a realistic preview of the product they are buying helps customers reach a buying decision faster, results in more informed purchasing decisions, and reduces the probability of returning products. Allowing users to virtually tailor a product to their needs also minimizes the need for a stacked inventory, saving you costs on supply, production, and storage.
In-Context Renderings
While conventional product images may lack scale and function, in-context renderings transcend the limitations of simple white background photography. Unlike traditional methods which can incur substantial cost and time to capture the ideal shot, Sprout uses the power of visualization to achieve the same effect at a fraction of the expense. Our designers specialize in developing photorealistic images that place your product in any environment and provide crucial context that resonates with consumers.
Technical Illustrations
Sprout develops technical illustrations that elevate user understanding, bolster satisfaction, and effectively mitigate the risk of product returns. A considerable number of returns are attributed to products falling short of user expectations. Custom illustrations and infographics provide users with in-depth insights into product functionalities before purchase. Offering transparency around product features and intricacies instills confidence in potential customers, thereby reducing the likelihood of returns for functionally sound products.
Exploded Views
Superior products often house exceptional features beneath the surface, making exploded views or cutaway images an invaluable tool for accentuating these unique attributes. This service becomes particularly critical for safety devices like helmets or cutting-edge consumer electronics with advanced hardware. Our rendering experts skillfully highlight these defining features, offering a visual narrative that reinforces the product without sacrificing the overall fluidity of your brand language. By “exploding” the components, viewers can gain a better understanding of how each part fits together and functions within the overall product.
3D CAD Creation & Adjustment
As our core business is in the Industrial Design of consumer products, we possess extensive expertise in CAD creation, spanning an array of software platforms. Whether sculpting entirely new models, refining existing ones to meet specific requirements, or repairing CAD files to ensure accuracy and functionality, our skilled team translates our vision into precise and detailed CAD models.
Post-Production
After the final renderings are approved, we elevate the visual impact through post-production work. This involves processes like color correction, retouching, and integrating additional visual elements. Going beyond a mere export button, in this phase we refine every detail, ensuring a flawless presentation. Whether destined for on-package graphics or direct e-commerce uploads, we optimize file outputs for versatility across multiple platforms and carefully construct PSD files to ensure they remain easily accessible and editable for clients.
Branding & Packaging
Products often face delays in the manufacturing process, resulting in extended timelines before prototypes are accessible for marketing campaigns or on-package graphics. This phase, characterized by minimal alterations to the external product, presents a strategic opportunity to employ product visualization. Rendering emerges as a powerful tool to facilitate early marketing campaigns, streamline packaging production, and lay the foundation for a seamless go-to-market strategy. By harnessing the capabilities of rendering, businesses can ultimately enhance the overall efficiency of their product development and marketing workflows.
/ Our Process
Asset Evaluation
Phase 1
Our process starts by assessing the client’s existing 3D CAD files and a physical material reference. If CAD files are not available we can create them from scratch.
Studio Setup
Phase 2
Once the CAD files are reviewed and approved, we develop lighting and layouts for the imagery and/or animations, with client feedback along the way.
Material Refinement
Phase 3
Next, we dial in the desired material finish for each image or animation using physical references or color, material, and finish (CMF) documentation.
Rendering Approval
Phase 4
The First-in-Series (FIS) and subsequent rounds of revisions bring us to a high-fidelity image or animation that can be rendered in or out of context, depending on the desired use case.
What Our Clients
Are Saying
Benefits of Product Rendering
Design Visualization
Product Storytelling
Using visualization assets to tell the product story, we develop a range of imagery including contextual renderings, technical illustrations, exploded views, 3D animations, instructional videos, sales collateral, interactive product tours and more.
Enterprise Support
We have defined best practices and visualization techniques to support the asset creation and management of expansive enterprise portfolios for companies creating digital libraries from legacy assets, as well as those developing native digital assets.
Expediency
We can begin the process of creating all of the packaging, print collateral, and online assets needed to sell and market a product, while still in the engineering and manufacturing stage.
Cost Efficiency
Studio shoots often involve elaborate setups and special requirements based on product sizes and variations — logistics that escalate when shooting multiple SKUs and variants.
Control
Live-edits and real-time art direction ensure client engagement throughout the process. As we adjust perspective, composition, lighting, and so on along the way, you provide feedback just as if you were in a photography studio with us.