Sprout worked with Momentum, a non-profit organization, to design their brand from start to finish. Momentum uses golf and education as a means to empower and propel youth to become the next generation of leaders. Sprout created a brand that is bold and youthful with a mark that nods to the game. The mark is a combination of an arrow and iconic golf pin. Together they represent forward momentum and a target for the youth’s potential. A vibrant color palette emphasizes the youthful feel with sophisticated use and gives the brand flexibility for merchandise.