As MSB Technology scaled, its visual identity no longer reflected the sophistication and innovation of its products. With a major product launch on the horizon, set to sell at a higher price point than anything in the company’s history, the California-based manufacturer needed a brand experience that could meet the expectations of its discerning luxury audience.

MSB partnered with Sprout to modernize and unify its visual identity, creating a cohesive brand experience that communicates precision, performance, and premium quality across every touchpoint. 

We immersed ourselves in MSB’s world–its technology, products, customers, and competitors–to uncover insights that would shape a meaningful and lasting identity. MSB’s reputation for meticulous craftsmanship and in-house engineering was foundational to the design system Sprout developed.

We crafted a focused positioning statement built around the idea of “Engineered for the discerning ear,” capturing both the emotional and technical value that MSB delivers. This foundation is supported by brand pillars emphasizing uncompromising craftsmanship, innovative engineering, and a luxury listening experience. Together, these elements informed the development of a refined visual brand language designed to scale across marketing, product, and digital channels.

Sprout created a lifestyle-driven identity that bridges MSB’s heritage with its future-forward vision. Drawing inspiration from the “Gold Coast”–the sun-drenched California coastline near MSB’s home–the visual system balances modern craftsmanship with a warm aesthetic.

A core component was the development of an expanded logo library, built to provide flexibility across product lines, marketing collateral, and digital platforms while maintaining consistency and visual integrity. We also curated a scalable library of photorealistic 3D renderings, from clean silo shots to immersive in-context imagery, each developed to exact brand standards.

Sprout’s partnership ushered in a new era for MSB where premium sound meets premium storytelling. The evolved identity not only honors the brand’s legacy but also unlocks new opportunities for growth, deeper customer trust, and a stronger market presence.