Cross-Disciplinary Collaboration: Mash-Ups of Our Favorite Brands

Over the last month, the Sprout team has been designing a series of (spoof) collaborations with some of our favorite New England-based brands. The interdisciplinary exercise allows our designers to work with new team members, explore skills & software, and have a little creative freedom outside client work.

Woodchuck Hard Cider x Boston Celtics

3D Rendering ● Graphic Design

In celebration of Boston’s favorite holiday, we developed this St Paddy’s Day-themed twist to our Woodchuck Hard Cider packaging project. After early-stage Solidworks scene development by industrial designer Jonathan Han, packaging graphics were designed by art director Ryan O’Donnell in Adobe Illustrator. The assets were then polished to photorealistic perfection in KeyShot by industrial design director Rich Orsini. Chuck, you look good in green!

Allagash Brewing Company x Cadbury

3D Rendering ● Illustration ● Animation ● Graphic Design

The concept for this egg-cellent idea came about during an after-hours work session over beers, when industrial designer Natalia Baltazar saw her first Allagash White. “Is that a Cadbury egg flavored beer?!” the new-in-town, California transplant asked. After noticing the similarities in the packaging, we hopped on it. Visual designer Hannah Rowlett designed the label in Adobe Illustrator, which was then handed off to industrial designer Vedant Shah to bring to life in KeyShot. The final touch was the Easter Bunny’s *wink* thanks to visual designer Matt Guay and Adobe After Effects.

New Balance x CommCan

3D Rendering & Animation ● Material Configuration ● Graphic Design

After using the last few holidays as prompts for this exercise, we couldn’t let 4/20 pass without celebrating in similar fashion. Our favorite local dispensary (and client) CommCan was a natural choice for this collaboration with Boston-based footwear brand New Balance. This cannabis-themed version of the classic sneaker was designed in a joint effort by art director Ryan O’Donnell and one of our talented 3D visualization designers using Cinema4D and Redshift, with a touch of Adobe Photoshop for the custom textures and colorway.

Which brands would you like to see us mashup next? Follow our Instagram or LinkedIn page to be the first to see future collaborations and other Sprout team exercises like this!


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