Bite – Sophisticated Sugars

Bite, the Commcan edibles subbrand, features a handcrafted aesthetic inspired by the visuals often used in bakeries. The thin-lined script of the logotype gives the brand a personal and approachable character. When paired with the illustrations, each bar has a one-of-a-kind, bespoke feel. The calm, gentle color palette evokes distinct flavor profiles, guiding customers to use visual sensation as a proxy for the taste they seek.

Sip—Bubbly Beverages

In contrast to the comforting aesthetic of Bite, Sip relies on a much more energetic and lighthearted approach. The client’s vision was to generate a comic book, graphic-inspired brand identity. Each product signals its flavor profile with a distinctly bright, saturated background. A consistent logotype treatment unifies the offer, the only beverage product line within the Commcan portfolio.

Drip—Delightful Distillates

The most recent addition to the Commcan sub-brand portfolio is Drip. This line of CO2 distillates offers a clean and fast user experience. The wordmark is a subtle representation of the oil-based product. Drawing on the idea of transparency, each product is displayed in a clear blister pack, allowing the customer to quickly recognize the product enclosed. The design utilizes a 4-way color palette, aligned to the four strain variants, to help guide the purchase experience.