An elevated brand gave the company a continued opportunity to make a strong mark on the cider industry. Rather than stick to simple flavors of ciders, Woodchuck Hard Cider began innovating, creating a limited edition series inspired by seasons, flavors and so on. These experiments worked well with Woodchuck’s desire to present itself as a modern yet approachable brand: the experiments aren’t avante garde, instead, they’re fun, lively, yet familiar. 

Sprout’s visual brand language was designed to accommodate these series. By sticking with the round center lockup at the core and making the name, background color and pattern interchangeable as needed, Woodchuck Hard Cider can quickly and easily differentiate a series as desired.