Case Study
An evolving hard cider brand asks for a return to their roots
Case Study
An evolving hard cider brand asks for a return to their roots
/ Woodchuck: Intro
Woodchuck
To celebrate 25 years in business, Woodchuck requested a revamp. For years, their Woodchuck, “Chuck,” had been the face of the brand: a lovable mascot to spearhead an approachable, trusted company. As the business evolved, Chuck was phased out. Woodchuck decided to replace Chuck with an apple, hoping to compete more seriously with its main competitor, Angry Orchard.