A sub-company of Commcan, Bite is a line of cannabis-infused edibles and baked goods. For the Bite brand, we aimed to create a handcrafted aesthetic inspired by the visuals often used in bakeries, which also distinguishes itself based on flavor. Illustrations and scripted logotype give the edibles a bespoke feel, while the color palette denotes flavors so that customers can easily find the taste they are looking for. The packaging is meant to subtly entice the customer to check out the product and make important information readily available once they do.