Sprout Viz teamed up with Soldier Unlimited and industry-leading K&N Engineering to deliver a vast and compelling library of images for Amazon Marketplace. With over 50 years of experience, K&N knew they were second to none in the filtration game. What they needed to take their brand to the next level was a series of visual assets that communicated this prowess across all of their product lines.
Creating amazing imagery is one thing— making sure all of the images within a grouping are consistent is another. We worked closely with the client to strategize and then execute on a defined visual brand language (VBL) across more than a thousand SKUs.
We rely on in-house custom Python scripts to batch-process the set-up, editing, and rendering files as outlined in the VBL, squeezing time and risk out of the process. Rather than touch every file — which introduces the possibility of human error — we use embedded Python scripts to normalize each CAD file we ingest. This step dramatically simplifies post-production lighting and material adjustments.
After a few rounds of revisions to nail creative direction and design details, we produced north of 2,600 images for over 500 SKUs. Each SKU’s deliverable consisted of a variety of images including hero product images, packaging images, exploded views, material cutaways, and in-context images. Each SKU was neatly organized for the client to upload to Amazon and other destinations. The entire project took just over 3 months to complete, and K&N sales on Amazon showed an increase in just a few weeks following the launch.