Ergobaby is known worldwide for their innovative, award-winning baby carriers, strollers and other premium baby products. In late 2022, Ergobaby prepared to enter a new category, Baby Bouncers, with the introduction of their Evolve 3-in-1 Bouncer.
Ergobaby asked Sprout to leverage our world class Digital Design and Visualization capabilities to provide design concepts for the Evolve Bouncer webpage, and provide visualization content to elevate the product storytelling experience.
Sprout’s UI/UX and Graphic Designers worked closely with the Ergobaby Marketing team to align design direction and concepts with existing brand guidelines. Ergobaby sought to elevate their current online design presentation, while leveraging existing site mechanics and publishing methods.
Paralleling the design efforts, our Visualization team went to work developing a virtual 3D asset suitable for rendering and animation. One of the unique challenges in visualizing this product was the utilization of cloth and cushion materials, where representations of these forms did not exist. Using cutting-edge techniques for cloth simulation, our designers created a stunning 3D asset to represent all of the features, benefits, and color and material options by incorporating them into the web design concepts.
When all of the deliverables were brought together, the end result demonstrated the high value of a cohesive design strategy and multidisciplinary content creation capabilities under one roof.