Although the nature of data use continues to evolve, the enterprise solutions for these problems lag behind: as the sheer amount of data created grows exponentially, terabytes of data can’t transfer from cars, phones, and drones to the cloud quickly enough due to latency issues over the current network structure. Data storage and transport need a leader in the field to pioneer cutting-edge designs, solve everyday problems, and imagine a not-so-distant future of data.

For example, in the United States alone, Media and Entertainment consistently generates more data content than any other industry. With a current resolution between 2K and 5K, video capture for a single TV series can easily generate 14 Terabytes of digital content per week. With resolution demands of 8K emerging in the near-future, digital storage demands will quickly grow by over a factor of 10. The challenge of managing these large data amounts is only compounded when studios use different hardwares/softwares — creating inefficiencies, cost overruns, and security risks.

Seagate already owned an opportunity to lead the industry in solving these problems, yet needed a forward-thinking, design-minded partner to help lead the way. Seagate approached Sprout with a few product directions focusing around latency to cloud storage and other implications looking at current trends in data storage.