Our “Wicked Good” mantra extends to the service we provide our clients as a design research firm.
Design Research & Strategy Services
Data-driven decision making. Develop better products, services and experiences with research and strategy led by our diverse team of creative problem solvers.
/ What We Do
How Our Design Research & Strategy Services Work
With a proven track record of growing businesses, our diverse team of creative problem solvers conduct design research and develop design strategy that bridges the gap between the business of design and the design of business. Good research doesn’t just end with data; it ends with a product that users love, want and need.
Our design research firm applies the tactical thinking of a business strategy to the needs of a target market to guide the development of products, services and experiences. Through a variety of human and data-centered research methods we identify your target customer and their needs and behavior, to produce actionable insights.
Market Research
After acquiring a deep understanding of your goals, our design research firm will work to define your target market, who they are and how to reach them. Market research is a fundamental component of a successful business strategy and a major factor in maintaining competitiveness.
Product Marketing Strategy
A successful product marketing strategy should integrate research and design strategy with the product life cycle, informing how you market your product from development to growth. This overall go-to-market (GTM) strategy will serve as a road map for how you position, price and promote your product in the target market.
Digital & Brand Strategy
Your brand is more than your logo — it’s the entire experience your customers have with your company. We help clients pinpoint emerging opportunities, find unexpected value, and create new customers by harnessing the full power of digital media to showcase brands and services.
/ Featured Services
Our Services
As a multidisciplinary design agency, we work with a diverse and growing number of clients from startups to Fortune 500 companies to conduct design research and develop data-driven strategy for products, services and experiences.
Competitive Analysis
An understanding of the current state of the industry, the competition and gaps in the market facilitates cost-effective product development, smarter resource allocation and feature prioritization. A user experience (UX) competitive analysis helps create products and experiences that create value.
Product Viability & Positioning
It is crucial to determine where your product fits into the market and how to position its unique features to a target audience. Evaluating product viability will define your value proposition and determine whether your product has commercial potential.
Trend Reports
Conducting trend analysis acts as a window into the future demands of users. Knowing how the needs, behavior and expectations of users will evolve, will lead research and development of products and services that cater to those needs and expectations.
User Personas
Product design research should include the development of well-defined user personas to identify the needs, goals and behavior patterns of your target audience. Understanding exactly who you’re designing for is fundamental to creating exceptional products.
Storyboarding
A storyboard serves as a visual guide that maps the production process of your project — which saves time and money by forcing teams to think through every step of a project. A comprehensive storyboard helps get buy-in from stakeholders and streamline production.
Journey Mapping
A customer journey map (CJM) visualizes how your customers achieve key tasks and will help you deeply understand every aspect of your users’ experience to identify insights that boost conversions, customer satisfaction and retention — and keep up with your competitors.
Messaging & Marketing
When developing your design strategy, it is key to integrate how you position yourself in the market and communicate with your audience. This strategy will identify how to highlight your unique value proposition and influence all communication with your customers, from in-store signage to print advertising to your digital presence.
Campaign Development
The secret to launching a successful crowdfunding campaign involves investing heavily in pre-campaign preparation. Our team will guide you through the campaign development process to hone your target message and create a road map for asset creation.
Social Media Toolkit
In today’s digital world, your online presence is an essential component of your marketing strategy. When developing a social media toolkit, we consider the values and interests of your audience to design visuals and interactive elements that strategically capture their attention.
/ Our Process
Examine
Phase 1
From product design research to packaging or branding, every project at Sprout starts by understanding our client’s vision. We immerse ourselves into your specific needs and analyze challenges and opportunities to identify clear objectives and measurable goals.
Explore
Phase 2
No idea is left behind. In this phase, we work to generate the maximum amount of ideas possible to reach the meeting point between what’s valuable for your customers, and what’s profitable for your business. We often design competitive analysis to gain remarkable insight and identify gaps in the market.
Expand
Phase 3
After bringing everything to the table, we pinpoint which direction(s) to pursue into the next phase. Communication and collaboration between our designers and clients is key to clearly defining the most impactful and user-centered solution(s).
Extract
Phase 4
Focus is now directed on fine-tuning. Each minute detail of the project is analyzed to ensure all decisions are data-driven and goal-oriented.
Execute
Phase 5
Our team remains available and involved until your project is complete. At this point, our product design or visual design teams are often engaged to move projects forward based on the strategy developed.
What Our Clients
Are Saying
Why Choose Sprout?
Wicked Good Service
Flexible
We understand the need for flexibility as product design research often reveals insight that leads to a pivot in strategy and planning.
Deep Breadth
Our design research team has a deep portfolio of 90+ corporations and 40+ startups, for a diverse range of projects.
All-Inclusive Solutions
In addition to research and design strategy, our multidisciplinary team offers all-inclusive solutions to take your ideas from concept to launch.
Outstanding Communication
A project manager will be in constant communication to keep your team connected to each phase of the process with our design research and branding strategy firm.
Detail Oriented
The process of conducting product market research and competitive analysis requires a keen eye for details to decode the insights behind the data.
