The founders of Make Someone Happy wanted to translate the spirit of their late father, Carmine DiChiaro, into a brand animated by the pay-it-forward kindness he epitomized over his life. Sprout collaborated with Make Someone Happy to craft a brand identity that embodies Carmine’s good cheer, and translate that identity to projects in support of the company’s diverse charitable pursuits.

Working closely with Carmine’s family, we developed a colorful, congenial character mark, shown astride the planet with well wishes for all. We built a style guide with a holistic set of standards for how to maintain the overall look-and-feel of the brand. A toolbox of visual elements equip the Make Someone Happy team for future digital, print and promotional needs.

In early 2023, Make Someone Happy published a children’s book to spread Carmine’s story. Sprout’s visual design team developed the layout and hand-illustrated the 24-page book. We created a series of characters to capture beloved family members and moments in time.

With the intention to counteract negativity in the world by encouraging people to do simple, small acts-of-kindness, Make Someone Happy works with individuals and organizations globally to make a positive impact.