Case Study

Creating best-selling skincare and grooming products that stand the test of time

/ Clio: Intro

Clio

In 2001, Clio and Sprout joined forces to tackle the world of personal grooming and skincare. With Clio Founder Jamie Leventhal’s network of manufacturers specializing in personal grooming tools, the challenge was simple, albeit extreme: come up with a range of opening price point products (including development and manufacturing) in a crowded industry, that will sell at mass retail.

/ Clio: The Challenge

No detail is too small

Creating a scope of products within the realm of personal grooming and skincare provides a unique set of demographics to work with, including gender, age and price point. Any cross-section of these groups yields wildly different results in the product space — not taking into account Sprout’s extremes of “wild to mild.” Each product required an evaluation of the target market, their needs, and the Clio brand; Sprout needed to stay true to them all.

/ Clio: The Approach

Brand awareness

With a product range spanning from electric shave to skincare, Sprout worked across demographics, looking at products for preteen girls, older women, and young men. Sprout worked with Clio to mastermind the product design, branding, and packaging for various companies, brands, sub-brands, licenses, and partnerships. Across products, the designs are iconic, ergonomic, and aesthetically targeted to each market: the Palmperfect has a soft, playful and feminine form; the Hypergroom line appeals to gamers, the Boots No. 7 feels premium in its CMF, form, and details.

/ Clio: The Approach

Standing out
in a crowded market

Each product brought a new set of design challenges for various retailers. For the NXT 4 stage shave regime, packaging became an essential part of the product development and advertising strategy. Understanding that men’s shaving is a congested arena, NXT saved on marketing costs by showcasing an innovative take on in-store merchandising by adding a pulsing light to the bottle. Designing for the in-store experience provided a point of focus and energy, whereas other products for Clio centered around ergonomics, graphic patterns and/or color, material and finish.

/ Clio: The Outcome

Finding success in skincare

Sprout’s work on NXT packaging not only won awards but also snagged a solid feature in the New York Times. Clio’s designs are available in 25,000 retailers globally, from Walmart to Target to CVS. With ground-up design licenses for Westinghouse, Boots No7, King of Shaves and many more.

/ Clio: The Outcome

Still growing and grooming

In a short time, Sprout grew Clio’s annual revenue from $0 to tens of millions annually. We built out the design team, protocols, process, and visual brand language. Over 15 years later, Clio’s Palmperfect Classic is still the world’s best-selling electric shaver for women, with over 25 million sold to date.

/ Clio: Recognition

“Sprout has a keen sense of design and style that couples uniquely with Personal Grooming & CPG products to help create brands and products that are both visually appealing and commercially viable”

Jamie Leventhal

EVP & Founder of Clio, Inc