Sprout Studios collaborated with Bose to create a series of dynamic renderings showcasing their latest innovation, the Ultra Open Earbud. Serving as a replacement to traditional photography, our team developed visual assets that captured every detail of the earbud and its accompanying protective case with photorealistic precision. Through a blend of studio shots and in-context images, featuring multiple colorways against varied backgrounds, we created a comprehensive visual library tailored to Bose’s brand standards.
In addition to their use on product packaging, these renderings became versatile assets across the Bose marketing ecosystem. The collection of assets are used for website banners, social media campaigns, and product page listings on the Bose website and major retail platforms. By strategically repurposing the renderings across multiple touchpoints, Bose maintained a cohesive brand narrative while showcasing the innovation and sophistication embodied by the Ultra Open Earbud.
Bose successfully launched the Ultra Open Earbud in March 2024, leveraging the dynamic digital library that we developed to engage consumers and establish a compelling presence in the market.