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Launch Video

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Colgate partnered with Sprout to develop two photorealistic animations aimed at showcasing the standout features of their latest electric toothbrush. These animations were designed to visually communicate the product’s advanced technology and key benefits that set it apart from competitors in a crowded market. By focusing on key selling points such as enhanced brushing power, smart sensors, and ergonomic design, the animations were designed to engage viewers and clearly demonstrate the product’s superior performance.

Sprout’s approach combined intricate 3D modeling with precise rendering to create lifelike visuals that effectively showcased the toothbrush’s innovation in an appealing and informative manner.

Colgate plans to leverage these animations across various digital platforms to support the launch of the product and enhance their marketing efforts.

3D render of Colgate electric toothbrush by Sprout Studios
Animation of electric toothbrush bristles created by Sprout Studios
Photorealistic render of Colgate electric toothbrush by Sprout Studios
Side by side comparison of 3D geometry view in Solidworks and the final render in Cinema4D
Motion graphics designed by Sprout Studios
Colgate marketing animation viewed on mobile device, photorealistic CGI
Storyboard of 3D animation of Colgate electric toothbrush by Sprout Studios