At Sprout, we operate differently than other design firms, providing a wicked good experience at every step. Our commitment to excellence ensures a seamless and enjoyable process for all our clients.
Design Research Services
Data-driven decision making. Develop better products, services, and experiences with design research led by our diverse team of creative problem solvers.
/ What We Do
How Our Design Research Services Work
With a proven track record of growing businesses, our diverse team of creative problem solvers conduct design research and develop design strategy that bridges the gap between the business of design and the design of business. Good research doesn’t just end with data; it ends with a product that users love, want and need.
Our design research firm applies the tactical thinking of a business strategy to the needs of a target market to guide the development of products, services, and experiences. Through a variety of human and data-centered research methods we identify your target customer and their needs and behavior to produce actionable insights.
Market Research
Market research is a fundamental component of a successful business strategy and a major factor in maintaining competitiveness. After acquiring a deep understanding of your goals, our design research firm works to define your target market and determine how best to reach them. By combining qualitative and quantitative research methods, we gather valuable insights into market trends, customer behaviors, and industry dynamics. Our analysis identifies opportunities and challenges, informing strategic decisions that enhance your market positioning and drive business growth.
Competitive Analysis
An understanding of the current state of the industry, the competition and gaps in the market facilitates cost-effective product development, smarter resource allocation and feature prioritization. Our competitive analysis services provide a comprehensive overview of your competitors’ strengths, weaknesses, strategies, and market positioning to identify opportunities for differentiation. By leveraging these insights, we help you refine your own strategies, optimize your offerings, and stay ahead of industry trends.
Trend Reports
Conducting trend analysis acts as a window into the future demands of users. Knowing how the needs, behavior, and expectations of users will evolve guides the research and development of products and services that cater to those needs. Staying ahead of industry trends is essential for maintaining a competitive edge and driving innovation. Our design team provides in-depth analysis and insights into the latest market developments, emerging technologies, and consumer behaviors. By identifying and interpreting key trends, we help you anticipate changes and adapt your strategies accordingly.
/ Featured Services
Our Services
As a multidisciplinary design agency and branding strategy firm, we work with a diverse and growing number of clients from startups to Fortune 500 companies to conduct design research and develop data-driven strategy for products, services and experiences.
User Personas
Design research should include the development of well-defined user personas to identify the needs, goals, and behavior patterns of your target audience. Understanding exactly who you’re designing for is fundamental to creating exceptional products, brands, and experiences. By segmenting your audience into specific personas, we highlight their unique characteristics, preferences, and pain points of your ideal customers. This in-depth understanding enables you to tailor your design, marketing, and communication strategies to meet their exact needs and expectations.
Journey Mapping
A customer journey map (CJM) visualizes how your customers achieve key tasks and will help you deeply understand every aspect of your users’ experience. By mapping out each step of the customer journey, from initial awareness to post-purchase interactions, you can identify critical touchpoints and potential pain points. This detailed visualization allows you to gain valuable insights that boost conversions, enhance customer satisfaction, and improve retention. Journey mapping enables you to see your business from the customer’s perspective, helping you to identify opportunities for improvement and innovation.
Design Research Insights
Design research insights are the cornerstone of creating products and services that truly resonate with users. By leveraging a variety of qualitative and quantitative research methods, we uncover deep, actionable insights into user behaviors, needs, and preferences. These insights inform every stage of the design process, from initial concept development to final implementation. Our comprehensive approach ensures that your design decisions are data-driven and user-centered, resulting in products that not only meet market demands but also deliver exceptional user experiences.
/ Our Process
Examine
Phase 1
From design research to packaging or product design, every project at Sprout starts by understanding our client’s vision. We immerse ourselves into your specific needs and analyze challenges and opportunities to identify clear objectives and measurable goals.
Explore
Phase 2
No idea is left behind. In this phase, we work to generate the maximum amount of ideas possible to reach the meeting point between what’s valuable for your customers, and what’s profitable for your business. We often develop competitive analysis to gain remarkable insight and identify gaps in the market.
Expand
Phase 3
After bringing everything to the table, we pinpoint which direction(s) to pursue into the next phase. Communication and collaboration between our designers and clients is key to clearly defining the most impactful and user-centered solution(s).
Extract
Phase 4
Focus is now directed on fine-tuning. Each minute detail of the project is analyzed to ensure all decisions are data-driven and goal-oriented.
Execute
Phase 5
Our team remains available and involved until your project is complete. At this point, our product design or visual design teams are often engaged to move projects forward based on the strategy developed.
What Our Clients
Are Saying
Why Choose Sprout?
Wicked Good Service
Flexible
We understand the need for flexibility as design research often reveals insights that require a strategic pivot. Our team is adaptable and ready to adjust plans to align with new findings and opportunities.
Deep Breadth
With a portfolio spanning 90+ corporations and 40+ startups, our design research team brings a wealth of experience to a diverse range of projects.
All-Inclusive Solutions
In addition to design research, our multidisciplinary team offers all-inclusive solutions to take your ideas from concept to launch.
Outstanding Communication
Our dedicated project managers ensure constant communication, keeping your team connected and informed throughout every phase of the process.
Detail Oriented
Conducting product market research and competitive analysis requires a keen eye for detail. Our approach decodes the insights behind the data, providing you with actionable information to drive success.
