Jordan Nollman Featured on the Why Design? Podcast

We’re excited to share that Sprout CEO & Founder, Jordan Nollman, was recently featured on the Why Design? podcast, hosted by Chris Whyte. In this episode, “Why Most Design-Led Founders Fail (And How to Avoid It),” Jordan dives into his 20+ years of experience helping brands create products that don’t just look good but also shape culture.
The conversation explores Jordan’s journey launching Sprout Studios and growing the consultancy into a multi-disciplinary team that partners with founders, design leaders, and venture capitalists to transform design into a long-term business advantage. Drawing from lessons learned working with some of the world’s most innovative brands, he shares his perspective on community-driven design and what early-stage founders often get wrong when scaling their products and teams.
The Why Design? podcast, produced by Kodu, explores how the world’s most innovative design leaders and founders build products, brands, and communities. Episodes feature insights from top designers, engineers, and product innovators shaping the future.