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Our Work for Woman-Owned Businesses

Women’s History Month is a celebration of women’s contributions to history, culture and society and has been observed annually in the United States each March since 1987. This time last year, we were inspired to begin our Women in Industrial Design research project and interview series. Over the last 12 months the Sprout team has been engaging with female leaders in the industry to gather their perspectives, share their stories and spark conversations that activate change in gender culture in the workplace.

Today, we’re shifting our spotlight from women designers to (some of) the woman-owned businesses we’ve had the pleasure of designing for at Sprout.

Dermaflash

Product ● Strategy

Our industrial design team worked with Dermaflash to create a second-generation version of Dermaplane, the brand’s revolutionary exfoliating facial device that painlessly removes dead skin and pesky peach fuzz. Sprout was tasked with creating a new iconic form for the device that would meet the ergonomic criteria for its safe and easy use, and appeal to women of all ages. After being the first in at-home dermaplaning, Dermaflash continues to disrupt the beauty industry by being an all-women workforce — from CEO Dara Levy to all of her field staff. Read more.

Pawscout

Product ● Packaging ● Digital ● Strategy ● Branding

Sprout partnered with Pawscout to design a Bluetooth-connected pet tracker. Pawscout attaches to any pet’s collar and uses community-based pet finding (similar to the GPS navigation system Waze) via Bluetooth to enable a worldwide tracking network. The design of the product itself and all asset creation was led by the primary brand values: trustworthiness and safety. Among the positive media coverage received since their launch, Forbes featured Pawscout founder and CEO Andrea Chavez when she caught their attention after raising $3 million in funding for the pet tracker. Pawscout is now sold at over 20,000 mass retailers including Amazon, Target, Walmart and all national pet stores. Read more.

Make Someone Happy

Strategy ● Branding ● Digital

Make Someone Happy was founded by a family looking to translate the pay-it-forward mission of their late father, Carmine, to a brand that embodied his kindness and good cheer. Working alongside Carmine’s daughter, Gina, Sprout crafted a colorful identity centered around a congenial character, hand drawn to perfectly capture the spirit of Carmine. We built a brand toolbox that features a versatile mix of visual elements configured to simply support the company’s diverse charitable pursuits to inspire others to do the small things to make others happy. Read more.

CommCan

Packaging ● Digital ● Strategy ● Branding

CommCan is Massachusetts’ first certified woman-owned marijuana grower and retailer, thanks to co-owner Ellen Rosenfeld. Sprout worked with CommCan to develop a house brand for their budding MA-based dispensary. The logo design reflects the simplicity and integrity of the company’s organic ingredients and processes, and nods to the chemistry of the THC molecule. Like the cannabis market in the Commonwealth of Massachusetts, our relationship with CommCan grew — including development of a multi sub-brand strategy as CommCan expanded their portfolio to include new collections of THC-based product offerings. Read more.

Joulez

Product ● Strategy

Funded by a National Science Foundation Grant, Stephanie Rowe founded Joulez to foster young girls’ skills in science, technology, engineering and math (STEM) to reverse the discouraging trend of fewer women receiving technical degrees and pursuing STEM careers. Sprout partnered with Joulez to develop a full product line of fashionable, programmable, and (IoT) connected room decor building kits, giving tween girls a medium to learn STEM skills while expressing their creativity. We delivered the industrial design, design engineering, and prototyping for the product offering including a customizable set of butterfly-inspired wall lights that users build and control via an app.

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