The Sprout team wanted to tackle the product holistically, starting with the brand identity. With a strong sense of brand values — trustworthiness and safety — we looked to the recognizable firehouse emblem to design an iconic brand logo that feels both familiar and fresh.

From a strongly identifiable brand, we integrated those values and aesthetics into the product form and design itself. Using soft-touch silicone rubber in the center and a durable ABS outer, the materials were sturdy.

Last but not least, to foster a community of pet protectors, both the product and app feature a mesh network (akin to Waze) where owners are notified if a lost dog or cat comes within 200 feet of anyone with the Pawscout app.

After the initial beta test launch of over 10,000 units with the SF SPCA, Pawscout was acquired by Worldwise Pet – the largest pet product company in the world. Pawscout is now available at over 20,000 mass retailers including Amazon, Target, Walmart and all national pet stores. Pawscout has proven its commercial viability by not only creating a worthwhile product to purchase but a conversation-worthy one that inspires customer loyalty. 

Pawscout has been lauded by Wired, Popular Science, Reader’s Digest, Fortune, and more, mentioned as “a gift that will keep on giving.” Pawscout receives frequent customer testimonials praising the community-based solution to finding lost pets.