Product Configurator
Creating digital assets to foster competitive advantage at enterprise scale.
/Kubota: Intro
Build My Kubota
Kubota USA partnered with Sprout to bring its expansive product portfolio to life through Build My Kubota (BMK), an interactive configurator designed to simplify the buying journey. With hundreds of tractors, RTVs, and accessories available, customers often faced uncertainty and friction when trying to visualize their purchase. For dealers and vendors, it was equally impractical to carry inventory that represented every possible combination of models and accessories. Sprout was tasked with creating a massive library of photorealistic CGI assets capable of powering thousands of configurations at scale. The result was more than a visualization tool; it became a sales enablement engine that strengthens customer confidence, operational efficiency, and Kubota’s competitive positioning.
/Kubota: The Challenge
Elevate and Unify the Visual Presentation
Before BMK, Kubota’s product visuals were fragmented, inconsistent, and limited. Photographs were produced ad hoc by different business units, often varying in quality, composition, and context. Some equipment was represented by only a handful of images, making it difficult for customers to compare options or understand accessories. For sales teams, this created significant challenges in educating buyers and guiding decisions.
Kubota needed a solution that could:
Position the brand reputation as an innovative leader in agricultural and construction equipment.
Deliver consistent, high-quality visuals across every channel.
Support 18,500+ unique product configurations with accuracy.
Equip 1,100+ retailers nationwide with a tool that simplifies the sales process.
/Kubota: The Approach
A Collaborative Undertaking
Sprout collaborated closely with Kubota’s engineering, marketing, and product design teams to establish a streamlined visualization workflow. We began by conducting on-site sessions at Kubota’s Texas headquarters to review product samples, capture reference imagery, and align on CAD preparation. Together, we created a unified proofing and approval system that brought cross-departmental teams into a single workflow, reducing bottlenecks and ensuring accuracy from engineering data to final imagery.
By The Numbers
To manage the scope of work, Sprout engineered automation tools and developed scalable asset libraries, allowing thousands of visual variations to be created efficiently. Every tractor, RTV, and accessory was rendered with consistent material, finish, and lighting standards, aligned with Kubota’s brand guidelines. The result was a cohesive visual system capable of flexing seamlessly across web, mobile, and in-store platforms.
/Kubota: The Outcome
A Unified Brand Experience
Sprout produced more than 51,000 CGI assets to power BMK, representing every tractor, RTV, and accessory with unmatched accuracy. The configurator now supports 18,500+ unique product combinations, enabling buyers to visualize their exact build with confidence before stepping into a dealership.
For Kubota, the benefits extend far beyond visuals:
- Enhanced Customer Experience: A simplified, engaging journey that reduces friction and builds trust.
- Sales Enablement: Dealers nationwide can guide customers more effectively, speeding decision-making and boosting product education.
- Brand Consistency: Unified assets present a cohesive identity across digital and retail touchpoints.
- Operational Efficiency: Streamlined workflows allow for scalable updates, saving time and reducing internal bottlenecks.
- Market Differentiation: BMK positions Kubota as an industry innovator, delivering a polished digital-first experience that sets it apart from competitors.
Through this collaboration, Kubota not only elevated its digital presence but also reinforced its reputation as a customer-first brand, making complex equipment accessible, intuitive, and ready for the future.
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We wanted to bring our customers an option to visualize and connect to what may become equipment used for generations. Sprout brought that need to life. Through exploration with our team to execute a digital hands-on realistic interaction with the equipment, you can now let the experience encapsulate you to the finest of details.