Visual Language

Sprout paired with 3D Fortify, a Boston-based, carbon fiber, 3D Printing startup to create an iconic visual language for their brand and website. Fortify’s innovative 3D printing process produces optimized carbon fiber prints, stronger than any other 3D printing materials currently available. We drew from that notion of strength and stability during the branding process, ultimately creating a triangular mark (as triangles are the strongest shape) that is also a rotated capital F, for Fortify. The angles of the triangle are a visual element that can be seen throughout the website and other collateral.