Digital Platform Concept

As Airbnb expanded, there was an opportunity to add value for both hosts and guests. Hosts needed a simple way to manage household supplies and maintain consistency, while guests wanted ways to bring the Airbnb experience home.

Sprout designed a digital retail extension of Airbnb, integrated into the platform. The goal was to create a system that felt native to Airbnb while giving hosts practical tools and guests a curated shopping journey.

We created the full interface for Airbnb Shop, including the web platform and companion app. Hosts can build supply lists, track inventory, and automate replenishment. Guests can purchase items they discover during their stay by scanning product-specific QR codes. The design emphasized clarity, ease of use, and alignment with Airbnb’s visual identity, ensuring a seamless extension of the brand.

Airbnb Shop is a conceptual platform that extends Airbnb into commerce. It simplifies property management for hosts, enhances the guest experience, and offers travelers an effortless way to take part of their stay home. Sprout’s design shows how digital products can unlock new revenue, strengthen brand identity, and build lasting loyalty.