3D Asset Library

As Bose expanded its portfolio, the company needed a more agile way to produce high-quality product imagery. Traditional photography required costly shoots and complex logistics every time a new SKU, colorway, or configuration was introduced. Bose needed a scalable solution that would deliver consistent, photorealistic visuals across all channels while reducing production overhead.

Sprout partnered with Bose to transition from traditional photography to a CGI-first approach. Our goal was to create a modular system of visual assets that could be easily updated for future product lines—ensuring consistency, speed, and adaptability across the brand’s global marketing ecosystem.

We developed a comprehensive library of CGI renderings that captured Bose products with studio precision and lifestyle context. Assets were optimized for multiple uses, from e-commerce pages and social media campaigns to packaging and in-store displays. By building a modular asset architecture, Bose could update visuals for new colors or product variations without re-shooting. First applied to the Ultra Open Earbud, Sprout’s CGI approach has since scaled across a range of Bose products, creating a cohesive visual language for the brand.

The shift to CGI streamlined Bose’s content production, enabling faster launches and significant cost savings compared to traditional photography. With versatile, multi-channel assets, Bose achieved greater consistency across touchpoints and maximized ROI on each visual. Today, CGI serves as a scalable foundation for Bose’s marketing efforts, ensuring the brand can adapt quickly while maintaining the premium quality its customers expect.