Case Study
A Shaving Experience Designed for Every Body
Case Study
A Shaving Experience Designed for Every Body
/Shaveology.: Intro
Shaveology
Experiencing an epiphany based on abundant consumer insights and his wife’s shaving habits, Shaveology’s owner decided that the brand and razor needed to be reimagined. The company pivoted from a traditional cartridge razor for men to a gender-neutral brand focused on creating a custom shaving experience based on skin and hair types. Simultaneously, they needed to incorporate sustainable and commercially viable materials focused on their products and packaging.