Amazon A+ Content

With more than 50 years of experience, K&N Engineering is a leader in filtration technology. But as sales increasingly shifted to Amazon, the brand needed content that could elevate its presence in a crowded marketplace. The challenge was twofold: build a recognizable visual brand language (VBL) across an extensive product portfolio, and produce Amazon A+ content that balanced storytelling with technical specifications while driving conversion.

Sprout partnered with K&N to create a scalable content system optimized for Amazon. We focused on consistency, ensuring that every product shared a cohesive visual identity. Our approach prioritized building trust with product visuals that clearly communicated features, benefits, and brand credibility, producing content that would resonate with customers and meet Amazon’s performance-driven standards.

Working closely with K&N’s team, we developed a unified VBL and applied it across more than 500 SKUs. Leveraging custom Python scripts, we automated batch processing of CAD files, reducing human error and accelerating production. Over the course of the project, we created more than 2,600 images, including hero shots, packaging, exploded views, material cutaways, and in-context visuals. Each SKU was delivered as a neatly organized package, ready for seamless upload to Amazon and other digital platforms.

In just three months, K&N launched a complete library of Amazon A+ content that improved portfolio-wide consistency and brand recognition. The volume and quality of imagery not only streamlined content management but also enhanced conversion. Within weeks of launch, K&N reported increased Amazon sales, proof that strategic, well-executed visuals can drive measurable impact at scale.