Brand Evolution

As MSB Technology grew, its visual identity no longer reflected the sophistication and innovation of its products. With a major product launch approaching, positioned at the highest price point in the company’s history, the California-based manufacturer required a brand experience that could align with the expectations of a discerning luxury audience.

Sprout partnered with MSB to modernize and unify its identity, creating a cohesive brand experience that communicates precision, performance, and premium quality across every touchpoint. The new positioning statement, “Engineered for the discerning ear,” captures both the emotional and technical value that MSB delivers. Brand pillars emphasize uncompromising craftsmanship, innovative engineering, and a refined listening experience.

The refreshed visual language balances modern craftsmanship with a warm aesthetic inspired by California’s “Gold Coast.” This comprehensive system was designed to scale across marketing, product, and digital channels, ensuring consistency while elevating the perception of MSB’s products.

Key deliverables included an expanded logo library for use across product lines and platforms, as well as a curated library of photorealistic 3D renderings that adhere to exacting brand standards. Together, these assets unlocked new opportunities for growth, strengthened customer trust, and positioned MSB as a leader in premium sound experiences.

MSB partnered with Sprout to modernize and unify its visual identity, creating a cohesive brand experience that communicates precision, performance, and premium quality across every touchpoint.