PHX Energy

As One 11 Brands prepared to launch the PHX hydration energy drink, the team needed a flexible approach to content development that could support a growing product lineup. With multiple flavors and ongoing expansion planned, traditional photography would require repeated shoots, adding cost and complexity with each new SKU.

Sprout was engaged to develop a CGI-first visualization system that could maintain consistency while adapting quickly as the brand evolved. We created a cohesive library of hero, flavor-specific, and lifestyle imagery designed to scale alongside the product line and extend across e-commerce, packaging, and promotional applications.

Each asset reflects a clean, energetic, and modern aesthetic, reinforcing the brand’s positioning. As the lineup continues to grow, Sprout has supported the rollout of new SKUs, ensuring each addition aligns with the established visual language.

Now carried in major retailers nationwide, including Kroger and Costco, and backed by Barstool Sports founder Dave Portnoy, PHX has quickly gained momentum. The CGI-first approach to content development has enabled the brand to scale with speed, keeping pace with demand while maintaining a consistent visual presence.