Ergonomic Form Redesign
Dermaflash’s flagship Dermaplane device promised professional-grade exfoliation at home, but early customers struggled to use it effectively. Many users experienced nicks or uneven results, leading to high return rates and jeopardizing the brand’s reputation at launch. Dermaflash needed a redesign that would make the device more intuitive to increase market appeal.
Sprout was engaged to lead an ergonomic redesign. Our goal was to create a device that delivered professional results while being effortless to use. We set out to make the product more comfortable in the hand, more recognizable in form, and more seamless in daily routines.
We introduced a now-iconic twist to the handle, making the device intuitive to hold and easy to control. An over-molded silicone exterior ensures a secure, waterproof grip, while thoughtful details such as an LED power button, single-press edge eject button, and metallic cap balance usability with sophistication. Designed for versatility, the device can be customized with different colors and finishes, opening opportunities for retail differentiation and brand collaborations.
The redesign solved more than usability issues. It positioned Dermaflash as a category leader. Returns decreased, consumer confidence grew, and the device became a Sephora bestseller, consistently featured in beauty press. The product’s success also attracted major investment from Guthy-Renker, fueling the brand’s growth. Today, Dermaflash remains a beauty essential, with Sprout’s design at the core of its market impact.
