Brand Identity System

Sprout collaborated with the Santa Cruz nonprofit Drop In Coalition to create a brand identity for their STEAM and Surfing learning program. Drop In sought to provide an out-of-classroom learning experience for lower-income children and needed a design partner to create their identity that broke the mold of traditional nonprofit identities but spoke to its audience. The final, primary mark is an amalgamation of both sea and education: a curious, mischievous, but sophisticated Octopus.

The Octopus brings together the eight founders of the Drop In Coalition, their love of the ocean, and the power of education. We then designed and developed a system of supporting, secondary marks that Drop In leveraged for collateral and merchandise, to make Drop In Coalition an accessible lifestyle brand for a younger audience.