NXT
Introducing NXT Technologies, a collaborative project with our long-time client Staples. The NXT line includes USB chargers and cables, power banks, headsets, and more, developed to address modern work-life integration challenges.
We spent time carefully auditing the existing market and competitive brands to execute a clean, minimalist line of consumer electronics products. Our process included team learning from primary and secondary research, and iterative reviews with key stakeholders to fine-tune how each product segment would respond to the brand’s near-term and long-range road maps. The design language was purpose-built to compete with premium products in retail, e-commerce, and commercial channels.
Sprout also assisted with designing NXT’s packaging system, which went on to be recognized on DesignRush’s Best of Packaging list. Leveraging a variety of print tests and techniques, we developed packaging that is consistent throughout the brand and our visualization team developed 3D renderings and on-pack graphics to increase visibility on store shelves.
NXT products are available now in-store and online, as part of Staples’ private-label effort to be a go-to brand for all things office supplies.
I’ve had the pleasure of working with Sprout on several products and packaging design projects. We have come to Sprout for support on whitespace creative problem solving to generating renderings for packaging, posters, and presentations. They’re collaborative and responsive to our evolving design needs. I admire their passion and ability to adapt and deliver quality work, regardless of the type of design challenge we throw at them.
