Precor, a global leader in fitness equipment, partnered with Sprout Studios to create a scalable, high-fidelity visualization solution that ensures a consistent, premium look across their expanding product lineup.

Our 3D designers developed a comprehensive library of photorealistic assets, with a key focus on accurately capturing color, material, and finish (CMF) to maintain brand integrity and product authenticity.

In addition to static renderings, we produced cinematic 3D animations, bringing Precor’s latest innovations to life, emphasizing the sleek design and exploring product functionality.

This 3D library serves as a versatile toolkit for Precor’s product and marketing teams, enabling a consistent and unified visual language across all touchpoints. Seamlessly integrated into digital marketing campaigns, product showcases, and promotional materials, these assets drive engagement and elevate the customer experience at every interaction.