Precor partnered with Sprout Studios to produce a series of photorealistic renderings for a variety of gym equipment, with a particular emphasis on precisely matching real-world color, material, and finish (CMF). Our team developed high-fidelity 3D assets, capturing every detail of the equipment with exceptional clarity and realism.
Once the still renderings were completed, our designers developed a dynamic product trailer for Precor’s new line of innovative consoles. With 3D animation, dramatic lighting, and seamless transitions, we brought these cutting-edge consoles to life, emphasizing their sleek interfaces and modern design.
Precor now leverages these visual assets across key digital platforms, including website banners, social media, and product listings. This cohesive visual library highlights the innovation and craftsmanship of their gym equipment while maintaining a strong, consistent brand presence.