Naming & Visual Identity

Sprout teamed up with Happy Valley Compassion Center Inc to create the naming, branding, and messaging for their chain of cultivation facilities and dispensaries throughout western Massachusetts. We started by doing multiple rounds of naming, ultimately arriving at The Heirloom Collective—a brand identity that cleverly abbreviates to THC. From there, we built a visual system that emphasizes craftsmanship, authenticity, and the idea of cannabis as a product rooted in tradition yet elevated for the modern consumer. The brand’s look and feel were designed to resonate with a wide audience, positioning Heirloom as both approachable and premium, while differentiating it within the fast-growing cannabis market.