We defined a brand strategy to guide creation of a 3-tier system of logotypes, monograms, and extended patterning. The solution relies on a set of typographic marks that evoke a sense of heritage, timelessness, and scientific authority. Their look and feel embody the company’s mission: To grow best-in-class, premium quality cannabis and provide safe and efficacious products for customers.

Working within a limited color palette, we leveraged typography, patterning, and messaging applications to position the company as a premium and thoughtful regional dispensary leader. Comprehensive brand guidelines directed the application of the THC logo hierarchy across apparel, packaging, and signage.